And now for some statistical fodder

As Recession Watch continues, eMarketer weighs in with further evidence that the online channel may get to sit this one out, assuming the news doesn’t get any worse. (Probably a false assumption, given the news today on Wachovia). The prediction of continued growth is heartening; the predicted allocation of budget by tactic is, I think, about as reliable as investing in sub-prime securities. Who knows what tactic will prevail in the distant future, four years from now. We’ll all be piloting personal spaceships by then, won’t we?


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